How to Win Press and Influence People

This week we talk about how you can get free (good) press! That’s right, there is a way you can collaborate with big names in media, no matter who you are. We also get to share that our passion project, Shop Brisbane, is up and running! Check out the website if you want the inside scoop on Brisbane’s Makers, Shakers, and Risk-Takers. You can also find it on Instagram and Facebook.

This week’s question is from Jaimie, who asks:

I’ve just launched a new product, and I want to get more exposure. What can I do?

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Thinking Fast and Social: An Interview with Psychologist Peter Doyle

Social Cut has always been about collaboration and supporting our community in any way we can. This week we got a question about mental health, and as none of us are mental health experts, we brought one in! This is a special extended episode with Peter Doyle, a counselling and coaching psychologist. He is the founder of Guidelight psychology, and shares some great tips on how we can take of ourselves as individuals and within the workplace.

This is our first Zoom podcast recording, the sound isn’t as crisp as usual and we’ll be continuing to improve the quality as we navigate a different way of doing things in between our usual (responsibly distanced) recordings.

This week’s question is:

This whole pandemic thing is really affecting my productivity. I find myself endlessly scrolling on my phone, and everyone on socials is somehow living their best life? Even the friends I have who have unfortunately lost their jobs seem to be feeling okay, and not like everything is a huge effort. How can I take better care of myself, but also use this to build my brand on social media seeing as I sort of have the time?

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The Success Platforms

Social media is an excellent way to market your business on a budget, and deciding where and how to invest your time will be a big part of determining your success. This week, the Social Cut team talk about the pros and cons of Facebook, Instagram, Snapchat, Tiktok, LinkedIn, Twitter and Pinterest.

This week’s question is:

I’m just starting out as a business but I have no idea what channels I should be on. How should I choose? What’s best for what?

P.S. This episode was recorded in early March before the restrictions on gatherings came into play, and since then the whole Social Cut team have been working from home and observing physical distancing. We’ve also been creating content to get you through, so follow us on Instagram to see what we’re up to!

Subscribe to us on ITUNES, STITCHER, SPOTIFY, or your podcatcher of choice.

Find us on FACEBOOK, TWITTER or INSTAGRAM.

Become a Patron of That’s Not Canon Productions at Patreon!

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12 Rules for Instagram Growth

This week the SC team give you the run down on how to organically grow your Instagram account. From copy writing to content tips and outreach strategies, this a great introduction for beginners, with plenty of tips for the more seasoned iger.

This week’s question is:

I can’t afford to run any ads so I need to really leverage my organic content as much as possible. Do you have any tips around growth hacking and copywriting which really converts?

P.S. This episode was recorded in early March before the restrictions on gatherings came into play, and since then the whole Social Cut team have been working from home and observing social distancing. We’ve been creating content to get you through, so follow us on Instagram to see what we’re up to!

Subscribe to us on ITUNES, STITCHER, SPOTIFY, or your podcatcher of choice.

Find us on FACEBOOK, TWITTER or INSTAGRAM.

Become a Patron of That’s Not Canon Productions at Patreon!

Read More