This week we talk about how you can get free (good) press! That’s right, there is a way you can collaborate with big names in media, no matter who you are. We also get to share that our passion project, Shop Brisbane, is up and running! Check out the website if you want the inside scoop on Brisbane’s Makers, Shakers, and Risk-Takers. You can also find it on Instagram and Facebook.
This week’s question is from Jaimie, who asks:
I’ve just launched a new product, and I want to get more exposure. What can I do?
EPISODE NOTES:
Media outlets and journalists want your stories, and you want the attention they attract. Here’s how you can pitch and begin to build a relationship with media outlets.
TIPS
- Your media pitch = a short punchy message to entice journalists to work with you and share your story.
- This is not an ad.
- Identify your target audience, and where they consume their media.
- Create a list of media outlets which both attract your target audience, and fit your tone and the product or service you are trying to get exposure for.
- Put the bulk of information at the top of your pitch.
- Have a hook and a catchy subject line (if it’s an email).
- Think of what barriers a journalist may have to sharing this, and remove them.
- Sourcebottle is great for practice.
- Don’t be afraid to follow up your pitch.
We believe digital marketing is about having a conversation, so if you have any questions about growing your business in the digital world (from copywriting and content creation to campaign activation, and anything in between) ask us here!
