This week the SC team give you the run down on how to organically grow your Instagram account. From copy writing to content tips and outreach strategies, this a great introduction for beginners, with plenty of tips for the more seasoned iger.
This week’s question is:
I can’t afford to run any ads so I need to really leverage my organic content as much as possible. Do you have any tips around growth hacking and copywriting which really converts?
P.S. This episode was recorded in early March before the restrictions on gatherings came into play, and since then the whole Social Cut team have been working from home and observing social distancing. We’ve been creating content to get you through, so follow us on Instagram to see what we’re up to!
EPISODE NOTES:
You can help the RSPCA by fostering or adopting an animal during this strange and uncertain time. Get in touch with your local RSPCA to find out more.
What is growth hacking and is it legit? As an area within marketing, “growth hacking” is very closely connected to the user experience, so it’s an expansion on those funnels we talked about a little while ago. While there’s not a lot you can do to “hack” growth, it is certainly important to have a growth strategy. And there are people who have entire jobs dedicated to this area; it’s done through A/B testing, data analysis, and working with product teams. Read more here.
TIPS
- Spend time in your account. There is no getting around this part, you just have to do the thing.
- Engagement KPI: other accounts, hashtags, like comment organic story reacts discussion
- Try and gamify it if you can
- DO NOT GET A BOT
- Keep copy (the writing) simple and short
- You are your own best litmus test
- Identify a pain point your customers have, and offer value through your social media accounts
- Move your key info to the front of the copy.
- Use your hashtags wisely
- Don’t post just for the sake of posting
- Light and bright content for organic content, and show the people behind the brand
- Your outreach strategy should include online and in person networking with people and accounts who share a common customer base.
We believe digital marketing is about having a conversation, so if you have any questions about growing your business in the digital world (from copywriting, to content creation, to campaign activation and anything in between) ask us here!
