What Would Don Draper Do? FB Edition
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What Would Don Draper Do? FB Edition
We’re here to help you get the most out of a small budget, so you don’t get Zucked by the algorithm.
This week’s question is:
I really need to run some facebook ads for my business (I sell beauty products and have makeup artist services too) but I don’t know where to start.
EPISODE NOTES:
Otters have a poop dance
Turns out the clear water and dolphins in Venice are fake news
If you want us to do a webinar on Facebook Ads for small biz, tell us on Instagram! If you’d like us to run a one on one zoom session with you and take you through step by step, get in touch through our website.
TIPS
- Boosted posts are different to ads
- Brand Awareness campaigns (the ad type you can select when setting up your ad) aren’t worth the money. If you want to generate brand awareness, set up a Traffic campaign instead.
- Always set up your paid ads/boosted posts through the back end of Facebook in Ads Manager, not through the Publishing Tools section.
- Utilise those email addresses to create an Audience
- You can create audiences by connecting your Instagram account, or retargeting people who visit your website.
- INSTAL A PIXEL ON YOUR WEBSITE. Learn how for free from Facebook here
- Ad spend is going up right now because of Coronavirus and how it is affecting user behaviour.
We believe digital marketing is about having a conversation, so if you have any questions about growing your business in the digital world (from copywriting, to content creation, to campaign activation and anything in between) ask us here!
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