With over 45,000 weekly DOwnloads across the TNC Network we have the reach to help you get directly into the ears of your customers.
Our listeners located across Australia, the United States and across the globe. Get in touch with us to find out which podcasts would be the best fit for your message!
WHY SHOULD YOU ADVERTISE ON A PODCAST?
Podcasting is the hottest new media around, reaching new Audiences in Australia and around the world. A recent survey in the United States revealed that some 21% of those surveyed listen to more than one podcast a month - which is a number equal to the active users on Twitter and significantly greater than Spotify! In Australia the average podcast consumer listens to 5.5 podcasts a week, or almost 4 hours according to ABC research in 2016.
HOW ARE ADVERTISING IMPRESSIONS MEASURED?
Ad impressions are calculated based on podcast downloads. If someone downloads a podcast episode containing an ad, that counts as one ad impression. The total number of times that the episode is downloaded is the "total impressions".
So if the episode is downloaded 100,000 times, it has delivered 100,000 ad impressions. These numbers come directly from our webhost, and are determined on a week to week basis.
WHICH TNC PODCAST IS BEST FOR YOUR PRODUCT?
Your product may not be a perfect fit for ALL of our podcasts, but each podcast in our network has it's own unique sector of the podosphere both inside and outside of Australia.
For a better idea of the reach and benefits of our various podcasts and to find out more about the audiences they can help you advertise to feel free to get in contact with us!